WEBSITE DESIGN

Experience AlUla

AlUla is a region in the North West Region of Saudi Arabia. The mission of the Royal Commission of AlUla (RCU) is to market AlUla as a world-class tourist destination. For this redesign, I did a site UX audit, considered international users, and updated the look and feel to reflect the new brand and convey to visitors that AlUla is a luxury destination, and once in a lifetime destination to visit.

Project challenge: marketing a destination that most people around the world do not recognize as a travel destination as its borders had not yet been open to the public. 

MY ROLE: Responsible for redesign, discovery and ideation, interaction design, map illustration, prototypes and user flows

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There was very little content to work with during the planning and wireframing stage, as many activities had not yet launched and/or certain places were not yet open to the public. There was a need for flexible components that could eventually handle a plethora of activities and information for travelers. I was tasked with designing components around content we didn't have, while still keeping consistency through each design.

Adventure
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UI STYLE GUIDE

The UI style guide is used as a design and development tool to keep cohesion throughout the site. Elements and interactions are added as components are built.

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FEATURES OUTLINE

I created a component and field outline for our developers and content team.

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