Discover Puerto Rico
Two years after the devastation of Hurricane Maria, a new team was formed to help market the destination to visitors again. My team's job was to show the Island’s diversity and uniqueness for leisure, business, and events with the new website launch. We collaborated with another agency to build a brand that invited visitors to discover the beauty of Puerto Rico and increase visitation and interest in the island.
MY ROLE: Responsible for redesign and look and feel, worked from wireframe and content plan that team created, support through and after launch
One of the first steps in my process is to present a look and feel document, or better referred to as an element collage. This gets the brand discussion started, and makes sure that we are on the same page with the client before jumping into full-page designs.